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FEATURED ARTICLE

April 23rd 2018

Why the Customer Journey Matters

By designing and positioning useful content and compelling ad campaigns across the entire customer journey, brands can increase revenue by 15%, decrease acquisition costs by 20% and increase repeat purchases by as much as 50%.

Image Dylan Touhey
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January 3rd 2018

Email is making a comeback. Work that ROI!

We all use email. Your audience on social media can be a flighty ROI sinkhole, and who knows what’s happening in the shiny, emerging world of VR—but email will always remain a comfortable medium we keep coming back to. And places we consistently come back to, we spend money on.

Image Brianne Dromey
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December 7th 2017

One Net Guide: The River of Branded Content

Branded content is a type of creative asset that focuses on building relationships with your audience, rather than driving a ‘hard sell’.

Image Deanna Ladret
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October 11th 2017

WANTED: Actors for lightly comedic automotive service video

One Net Inc. is looking for actors (speaking and non-speaking) that can help us flesh out a few fun scenes at a generic car dealership. Specifically, customers and vehicle service centre customer service agents.

Image Carol-Lynne Michaels
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September 28th 2017

From street fighting to illustration; our graphic design intern.

One Net had the opportunity in August to do something we don’t normally do—work with a graphic design intern! Our newest (and most enthusiastic) team member, Alisa, joined us for a whirlwind month of new projects, and more.

Image Brianne Dromey
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September 15th 2017

Struggling to get market adoption for your amazing product? Here are some hints.

You’ve built an amazing product, but you’re struggling to get market adoption. Here are a few of the big insights we’ve learned about selling enterprise SaaS products.

Image Dylan Touhey
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September 11th 2017

How to get customers in crowded markets + A bonus Adwords audit!

Today, let's kick things off with a quick audit you can conduct on your AdWords account to make sure your campaigns actually make money. Sounds fun, right? Then, we'll follow up with tips on how to how to differentiate yourself in crowded markets.

Image Dylan Touhey
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August 28th 2017

Why your ads aren't getting customers + other mistakes to avoid in selling SaaS

A lot of companies don't find success with direct response channels like AdWords, Facebook, and Bing Ads because they don't spend enough time running small tests to see if the channel is right for their product and audience. People research and buy products in different ways, so different platforms work better in some industries than others.

Image Dylan Touhey
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August 7th 2017

WHY MOST DIGITAL MARKETING ADVICE DOESN'T WORK

Digital marketing can be an amateur sport. You don't need to go to school for it. Anyone can write "Analytics Ninja" in their Twitter profile. Anyone can research "the top 25 tips to get traffic from Instagram." Few people actually study or take courses from true experts.

Image Dylan Touhey
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July 16th 2017

GMO soybeans and the decline of the ad game

When I was 8, my mom used to make jugs of Minute Maid™ juice, frozen from concentrate in those tins. My job was to stir the deep burgundy lump with a wooden spoon until it slowly dissolved into the warm water. How’s that for a mother-daughter culinary memory?

Image Deanna Ladret
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March 22nd 2017

Wanted: Teens with unique style!

One Net Inc. is looking for teens (13-19) that consider themselves the antidote to ‘normal’ for a web video shoot next week. This video will live on the website for Kik messenger app. We are looking for people with vibrant looks and interesting hobbies.

Image Erin Skillin
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March 21st 2017

ONN: One down, many more to go!

One Net recently launched a new quarterly program that allows us to work for people in our own backyard. This is important to us because while we live, work, play and create in Victoria BC, most of our clients are in completely different time zones.

Image Carol-Lynne Michaels
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March 2nd 2017

A Tale of 5 TopSheets: Using story to sell

Now that we’re all being regularly inundated with salesy crap in our inboxes on the daily, it’s become increasingly difficult to create compelling marketing collateral. Aside from the sheer volume of content we’re delivered, the usual toolkit of trick psychology is...

Image Deanna Ladret
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March 1st 2017

Messaging Vs SEO: The Battle for the H1

Irresistible headlines are your only chance to lure an audience. Short attention spans mean H1 territory is hallowed ground. So, does that mean you should stuff your H1 tags with keywords in a desperate attempt to scramble to the top of the SERP heap?

Image Dylan Touhey
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February 8th 2017

From vision to Vimeo: what’s behind a shareable video anyway?

It’s so tough when a client approaches us for a viral video, because who can ever really know if a video is going to go ‘viral’?

Image Deanna Ladret
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December 17th 2016

Not yo Grandma’s cookies: a delicious attribution recipe

This cookie recipe is for companies operating on a free trial or freemium pricing model — where there is a lapse in time between the signup and the paid conversion.

Image Deanna Ladret
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November 29th 2016

Is Weird Al the Best Content Marketer on the PLANET?

Weird Al just might be the best content marketer on the PLANET. And we got the jokes to prove it. My first memory of Weird Al was his 1993 Alapalooza album, which I saw in Walmart. My friend picked it up and handed it to me...

Image Dylan Touhey
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November 26th 2016

Where art + politics play: the journey to North through South.

Over three years ago I was asked by the inspirational filmmaker Nettie Wild, and Producer-mentor Betsy Carson to help with the digital companion piece for their film KONELĪNE:our land beautiful.

Image Nicole Sorochan
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November 13th 2016

Released: Amplify HER trailer!!

Yesterday, Ten One Films released the official trailer for Amplify HER – the film that inspired our Amplify HER storyworld. Watch the trailer, get excited and share, share, share! https://youtu.be/9TjJQAOiXrE

Image Deanna Ladret
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November 3rd 2016

Our most popular SaaS marketing resources

Check out a few of the resources and tools we've either collected or created.

Image Dylan Touhey
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October 28th 2016

Becoming a Google Partner: An Agency’s Journey

This is the story of how our digital agency became a certified agency (again) as part of the new Google Partner Program. We talk about requirements, advanced tips, and things we learned along the way.

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August 30th 2016

ONE NET STUDIOS AT UX WEEK 2016: HUMAN XD + THE FEMININE

Earlier this month, our Transmedia Director Nicole was invited to give a talk at UX Week 2016 in San Francisco.

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July 28th 2016

The Impact of Caring: Looking beyond clicks to measure emotional resonance.

In the spring of 2016 we had the privilege of producing an impact study and annual report – together, an Impact Report – for our friends...

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July 27th 2016

Attribution Tracking Solved for SaaS Companies

If you run a subscription service with a free trial, you’ll know that it’s nearly impossible to track your paid subscribers back to the referring keyword or ad campaign. With standard Google Analytics tracking you can only track the sign up — the form submit that starts your customers into their free trial.

Image Dylan Touhey
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June 26th 2016

Startup Videos: 10 excellent examples to inspire your next video

If a picture is worth a thousand words, then what is the value of an online video? We’ve created videos for major tech companies that have generated thousands of leads and contributed millions in new sales.

Image Kristen Turcotte
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May 10th 2016

KONELINE: our land beautiful wins Best Feature Documentary at Hot Docs Festival

A very big congrats goes out to our friends at Canada Wild Productions for taking home top prize at the Hot Docs Festival this year for their beautiful documentary film, KONELĪNE...

Image Beth Parker
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March 25th 2016

The Branding Power of Pinterest

On November 14, 2012, Pinterest announced the new arrival of business accounts opening the door for marketers and brands to officially distribute content in unique and creative ways. Unlike personal accounts, Pinterest allows businesses to add likes back to their we

Image Kristen Turcotte
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February 23rd 2016

Introducing ConsumerBarometer.com

ConsumerBarometer.com is a free research tool developed by the IAB and Google, that graphically displays how online consumer behavior influences offline purchasing decisions and vice versa.

Image Trenton Crawford
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January 26th 2016

How to Create a Successful Kickstarter Video

Last month, the One Net Marketing team attended a sold-out crowdfunding workshop held by Ian MacKenzie, a Vancouver based media activist and filmmaker. Below, we share some of Ian’s best tips...

Image Carol-Lynne Michaels
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November 14th 2015

35 Storytelling Tips from GetStoried.com’s Reinvention Summit 2

Last week, GetStoried.com hosted their annual Reinvention Summit, an online conference that featured live sessions from 20 of the leading authorities on using storytelling...

Image Carol-Lynne Michaels
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November 10th 2015

All About Outreach with The Genius of Marian’s Chris Riley

For those who haven’t seen it yet, The Genius of Marian is a touching, riveting documentary film about those whose lives have been affected by Alzheimer’s disease...

Image Beth Parker
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November 10th 2015

Nicole's TEDx 2015 Talk

Victoria’s fifth annual TEDx conference is happening this November 21st with events at three venues around town – and this year, the theme is (drumroll…) IMPACT. Isn’t that fitting?

Image Deanna Ladret
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November 6th 2015

How Monkey C Uses Old Objects To Ignite New Interaction

At One Net Studios, we’re always thinking about how to spread ideas in new and different ways. We seek to challenge conventions, believing that ‘trajectory’ does not always mean upward, it sometimes means outward.

Image Deanna Ladret
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November 5th 2015

Beth’s Pick: 5 Stunning Documentaries You Need to See This Year

You know those documentaries you wish you could unsee? I feel ya. That’s why I’ve compiled a list of documentaries that are sure to leave you with a sense of awe – you know, the kind you’ll probably be thinking about...

Image Beth Parker
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October 7th 2015

25 female artists, 1 film crew, 3 days, 6 stories.

Assembling a group of 25 women from across North America and beyond for a 3-day workshop – sight unseen – is tricky, to put it mildly. But when it came to creating a resonant storyworld for Amplify HER, we knew that the alchemy of a pristine setting combined with face-to-face interaction...

Image Deanna Ladret
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September 27th 2015

How To Boost Your Company’s Profile At Conferences Using Social Media

Social media is a great way to generate leads, build brand awareness, and find connections at conferences and trade shows. This article offers a bunch of creative social media tactics and tricks for maximizing your company’s presence at a conference.

Image Nicole Sorochan
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August 16th 2015

Big Summer of Growth, Funding, and Acquisitions for Our Clients

It’s been a big summer for many of our clients. Google acquisitions, product launches, growth, and lots of funding announcements. Here are a few highlights from our summer work.

Image Dylan Touhey
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July 11th 2015

Increase the Visibility of Your B2B Company with These Easy LinkedIn Wins

Search is more than direct response: it can also be used for increasing brand awareness, proving to prospective buyers that you are a top choice in the market. This article reveals some easy wins for B2B tech companies, using LinkedIn to increase the visibility of your company and products in top search results.

Image Trenton Crawford
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April 22nd 2015

Three Essential Components of a Lead Nurturing Program

This article offers an overview of three essential components found in successful lead nurturing programs. Many of the insights are from an excellent study released recently by Forrester. This article also shares some of the strategic questions and checklists we use when designing in-bound lead generation campaigns for our B2B clients.

Image Dylan Touhey
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February 22nd 2015

Nine Cost-Effective Ways to Accelerate B2B Lead Generation

Here are nine effective ways to generate online leads for B2B tech companies. These strategies take into account the often need of mid-sized companies for lead generation tactics that show an immediate and measurable return.

Image Dylan Touhey
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December 22nd 2014

Tectoria: Four Awesome, Innovative Victoria Web Companies Right In Our Backyard

Victoria is gaining a reputation as a tech hub. But have you heard of these four innovative Victoria web-based companies? You will soon.

Image Dylan Touhey
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November 22nd 2014

Online PR Strategies for Tech Start-Ups: Get Google Fresh and PubSubHubBub

In traditional marketing, PR was a big mountain to climb for new companies. How did you get a majestic publication like the New York Times to cover your little company? And for most tech start-ups, the price of a big PR firm just isn’t in the budget.

Image Dylan Touhey
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September 19th 2014

One Net Launches The Genius of Caring

On Monday, September 8, 2014, The Genius of Marian, a documentary film conceived, produced and directed by San Francisco artist and long time One Net friend...

Image Beth Parker
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August 22nd 2014

What is Last Click Attribution and Why You Should Avoid It

Until recently, we as digital marketers really have been blinded by “last click attribution.” It’s a fancy way of saying that digital marketers tend to give most, or all the credit, to the last marketing touch-point. In other words, digital marketers tend to focus and invest most heavily into the last stage of the buying cycle–action.

Image Dylan Touhey
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July 22nd 2014

Why is it 100x Easier to Create a Google Business Profile than a Facebook Page?

It’s a simple question. But simplicity isn’t really Facebook’s preferred method. Why have one way to view your news feed when you can have a synchronous, overlapping timeline of top stories, stories, recent stories, images, links, and photos?

Image Dylan Touhey
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April 22nd 2014

5 SEO Tips That Every Serious Tweeter Needs to Know

It’s been official for a while now. Tweets, likes, +1’s, and other social signal tidbits are now helping your website get found in the search results.

Image Carol-Lynne Michaels
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March 17th 2014

Lead Nurturing and Marketing Automation – In Four Easy Steps

Last month, we wrote a post on how to increase conversions with your website’s sign-up forms. This post is about the next step, showing you what to do with prospects and leads after they have signed up for your newsletter or email list, downloaded a free trial, or demonstrated other early signals of buyer intent.

Image Dylan Touhey
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February 15th 2014

Locating the Link Juice

Over the past few years, many traditional SEO’s have ignored social media sites as link building opportunities. But since Google and Bing are now using Twitter and Facebook links as ranking signals we decided to dig around and find the best social media sites for building a robust, powerful social media link building campaign.

Image Nicole Sorochan
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February 2nd 2014

Power to the People: The Digital Shift from B2C to C2B

Last week, the One Net Marketing Team published a post on Convince and Convert, the awesome social media powerhouse blog by the illustrious Jay Baer. In that post, we talked about the importance of popularity for increasing your website’s rankings. Our article showed that Google’s algorithms, as advanced as they are, are basically about listening to the armies of voices out there.

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January 22nd 2014

Google’s +1 Button and The Rise of Social SEO

On June 1st 2011, Google officially released their +1 Button, a new social sharing feature that includes recommendations from people in your social circle alongside search results and ads. Google has tried to combine social and search before–remember Google Buzz? –and it’s not clear yet if this new product will stick. But one thing is clear: the rise of social SEO is here to stay. And it’s evolving fast.

Image Dylan Touhey
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November 19th 2013

Increase Campaign Performance via Demand-Side Platforms

As the last couple of years have shown, demand-side platforms have proven to be an incredibly efficient way to buy and manage online display ad inventory. In a recent interview Neal Mohan, VP of product development for Google’s display ad products, reported that over 99% of its top 1000 advertisers are now running campaigns on the Google Display Network–a pretty impressive number, considering that a couple of years ago only a handful of advertisers were experimenting with this new model.

Image Dylan Touhey
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November 7th 2013

One Net Studios’ Hipster Bait Project Wins $10,000 Pitch CMPA 360 Award at 2013 Merging Media Conference

Yesterday, One Net Studios took the first place prize of $10,000 at the fourth annual...

Image Beth Parker
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October 22nd 2013

The Politics of Auto Posts and Facebook EdgeScore

Social media cliché speeches always point to the importance of being authentic, to refrain from auto-posting, and to craft content that works for each tool. But just like dieting, we are constantly looking for ways to cut corners or to *gulp* “cheat” and still win.

Image Nicole Sorochan
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May 4th 2013

One Net Labs Launches Found Love

One Net Labs, the transmedia division of One Net Marketing, is excited to announce the launch of Found Love ; an interactive experience designed augment the award winning documentary Occupy Love.

Image Beth Parker
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April 22nd 2013

Social Gaming and the Enormous Advertising Opportunity Within

So how do digital marketers, brands and businesses capitalize on this explosive market, and it’s highly engages user base, to drive qualified traffic and conversions from social gamers glued to their Facebook account iPad or smartphone? Read on and we’ll show you how.

Image Nicole Sorochan
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November 15th 2012

Beating the Big Brands with Social Media Marketing

If there’s one channel on the web that provides SME’s the ability to out perform big brand competition it’s social media. A recent study by Harvard Business Review Analytics Service concluded that less only 12% of companies engaged in social media are doing it effectively.

Image Dylan Touhey
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July 31st 2012

Google Buys One Net Marketing’s Client Wildfire Interactive for $250 Million

We are very happy to report that Google has bought our client Wildfire Interactive this week for $250 million.

Image Nicole Sorochan
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March 10th 2012

One Net Marketing’s client Uptake Gets Acquired by Groupon

Uptake uses personalized social data to help users research their trips. And it’s this deep focus on aggregating content created by users relevant to you—not just content from hotels, travel sites, or random reviews—that has made it shine in the travel space. Yen Lee, the CEO of Uptake (also Canadian) and the rest of the Uptake team have been onto something big for years: hyper-local social travel advice.

Image Nicole Sorochan
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March 1st 2012

3 Tips for SEO Link Development

SEO link building is one of the most important elements of a successful SEO campaign. Here are 3 valuable tips for SEO link building.

Image Dylan Touhey
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January 22nd 2012

Google Analytics Benchmark Report

Usually we don’t republish other companies work, but in the case of Google’s first ever Analytics Benchmark Report we didn’t have much choice. The report came to us directly from Google via newsletter and we couldn’t find a static URL, or blog post, to link to. Therefore, we decided to embed the document here on the One Blog for all to see.

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BRANDED CONTENT GUIDE

Have you been hearing the buzz about branded content and sitting at your desk wondering how to make it work for you? Download our free guide for real-life examples of branded content and meet all of the friendly creatures chilling along the riverbank of branded content!

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Digital Marketing Plan

When we have downtime here at One Net, we like to make useful things to give away for free. Because, why not? Download our proven SaaS Marketing methods wrapped up into an easy-to-digest marketing plan for some actionable strategies we’ve bundled up just for you!

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Adwords Remarketing

Why remarketing? Visitors rarely buy the first time they visit your website but all hope is not lost! Download our free guide to check out what you can do with a comprehensive dive into remarketing, its best practices, mistakes to avoid, and how it will help your customer acquisition.

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SaaS Growth Guide

Discover our blueprint for helping your SaaS company grow. You’ll find tactical ideas for building your user base, advice on tracking sales and conversion paths with Google Analytics, custom scripts and very helpful SaaS metrics to track. Let’s get started!

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