Google Buys One Net Marketing’s Client Wildfire Interactive for $250 MillionSubscribe
Google Buys One Net Marketing’s Client Wildfire Interactive for $250 Million
We are very happy to report that Google has bought our client Wildfire Interactive this week for $250 million.
Wildfire Interactive offers a powerful suite of social marketing software designed to help grow, manage, and measure your social audience.
With Wildfire, brands can create more meaningful interactions with consumers—including interactive contests, compelling ads, content, videos, and sponsorships.
Last month, we created the official launch video and designed the video player for Wildfire's new integrated social marketing suite.
You can [view our video work for Wildfire here].
For digital marketers, Google's acquisition of Wildfire is great news. Already, Wildfire has helped businesses better understand and benefit from social channels. We can't wait to see what this new Google-Wildfire power combo will produce.
Wildfire is truly an awesome product and incredible client to work for. If you haven't started using Wildfire to manage and grow your social audience, you are missing out!
Here's the [video One Net Marketing created for Wildfire], giving a tour of their innovative content tools, enterprise management, and detailed social media analytics.
A few nice words from Wildfire
And finally, here are the nice things Wildfire said about working with One Net Marketing on the new video and launch:
"Wow. You guys were incredibly nimble and you REALLY impressed the Wildfire team with how professional and graceful you were to work with, and how quickly you pulled the demo together. It looks awesome and I feel proud to have recommend you!" —Emily Eberhard Pereira, Director of Marketing Communications at Wildfire by Google
Why the Customer Journey Matters
By designing and positioning useful content with compelling ad campaigns across the entire customer journey, brands can increase revenue by 15%, decrease acquisition costs by 20% and increase repeat purchases by as much as 50%.
Email, work that ROI!
We all use email. Your audience on social media can be a flighty ROI sinkhole, and who knows what’s happening in the shiny, emerging world of VR—but email will always remain a comfortable medium we keep coming back to. And places we consistently come back to, we spend money on.
One Net Guide: The River of Branded Content
Branded content is a type of creative asset that focuses on building relationships with your audience, rather than driving a ‘hard sell’.