Traceable is the world's first end-to-end application security monitoring platform, launched. With the help of One Net and $20M in series A funding from Unusual Ventures and BIG Labs, Traceable launched on July 14, 2020 with a new brand, website and user interface. We even created a companion site for their open source project Hypertrace.
The project kicked off with visual identity capturing movement and flow to personify Traceable's distributed threat tracing technology. New copy, including product positioning followed, laying the foundation for a beautifully animated marketing site. The process was repeated for Traceable's open source project HyperTrace to give it visual identity and marketing site to match the parent brand. The marketing site was so well received that our design team was asked to reimagine the product UI to carry the marketing promise into the product. One Net delivered the UI just before launch.