Location: Victoria, BC (in office)
Type: Full-time
Our agency is growing and we're looking for a motivated and coachable agency copywriter with a background in persuasive conversion-oriented copywriting and creative strategy and thinking for websites, videos, and ads for software, gaming products and travel brands.
What you'll do
- Contribute headline and copy ideas in creative concepting sessions
- Conducting client and customer interviews to inform content strategy and sales narrative for websites, videos, and ad campaigns
- Performing competitor and audience research
- Studying Google Analytics and other heat mapping tools to inform IA and content strategy
- Performing SEO keyword research
- Creating sitemaps and IA diagrams
- Write persuasive conversion-oriented copy for web pages
- Write copy for marketing materials, such as sales presentations and pitch decks
- Write long form content like blog posts and case studies
- Participate in the website content QA process
- Write digital ads
- Write scripts for video ads and product explainer videos
- Efficiently managing your priorities to ensure project timeline and due dates are met
- Clearly communicating, well in advance, dependencies or missing assets / resources and problems that might prevent you from achieving your milestones and due dates
Tools our copywriters are fluent in:
- Web docs: Google Docs, Google Sheets
- Figma
- Xmind
- Presentation software: Canva, PowerPoint, Google Slides
- CMS: Webflow, WordPress, and Mailchimp
- Google Meet
- Loom
What you'll bring
We are committed to training; however, candidates must demonstrate a clear understanding of the differences between content writing and copywriting. Here are the skills you'll need to be successful at this position. If you don't meet 100% of this criteria, we still encourage you to apply.
- A college or university diploma or degree in Business, Psychology, English, or another Humanities
- A command of the English language
- Proven ability to adhere to brand and voice guidelines
- Ability to quickly learn and understand technical software products
- A disciplined approach to managing your own projects
- Attention to detail and immaculate file organization
- A basic understanding of conversion rate optimization (CRO)
- Experience working inside of content management systems
- Experience in keyword research and a basic understanding of on-page SEO
- Knowing when to apply the old Oxford Comma
Nice to have:
- A keen interest in positioning
- A love for storytelling
- Experience in conversion optimization
- Experience with content management systems, such as WordPress, Webflow, Contentful, and Mailchimp
- An interest in learning web development technologies like HTML, CSS, and Javascript
About One Net
At One Net, you'll work alongside global tech brands (SteelSeries, Lenovo) and ambitious startups, plus tourism brands (Destination Vancouver, Visit Haywood) reimagining how people discover a place. We're a small, agile team with a high bar built on curiosity, craft, teamwork, accountability and results.
We offer
- Competitive compensation + profit sharing + ESPP
- Comprehensive health & dental coverage
- Paid holiday closure (in addition to vacation) + flex hours
- Education and wellness allowances
- Team outings
- Dog-friendly downtown Victoria office
- Parking and transit allowance
How to apply
Remote work will not be considered. All candidates must hold a Canadian SIN.
Send your resume and cover letter to hr@onenetinc.com with the subject line "Copywriter." Emails with different subject lines risk not being seen.
We look forward to hearing from you.